Who would have ever thought, that the key to explosive entrepreneurial success was held by pumpkin farmers?

Just as almost every pumpkin farmer grows ordinary Halloween carving pumpkins, most entrepreneurs grow ordinary, unremarkable businesses. Yet by tweaking their approach in small ways, farmers can grow giant, prize-winning pumpkins that get all the attention and press coverage.

In The Pumpkin Plan, Mike Michalowicz, author of the perennial "business cult classic" The Toilet Paper Entrepreneur, reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.